How SALT Kitchen Reduced Fake Leads and Increased Conversion

SALT Kitchen, a premium modular kitchen brand, was spending heavily on SEO, Instagram, and Google Ads — but still struggling with poor-quality leads and showroom dependency. After onboarding with NexaaBuild, they began receiving verified project enquiries, improved conversion rates by 6X, and grew monthly revenue by ₹15–18 Lakhs — while significantly reducing their cost per lead.

Profile

Business Name: SALT Kitchen
Location: Delhi NCR
Focus: Luxury Modular Kitchens & Wardrobes
Team Size: 15
Target Market: Premium homeowners, architects, and interior designers
Sales Channels: Showroom, Instagram, IndiaMart, SEO, Google Ads

📉 Before NexaaBuild

Metric	Value
Avg. Monthly Enquiries	50–60
Qualified Leads	~10
Conversion Rate	~3% (2 clients/month)
Avg. Project Size	₹7–20 Lakhs (luxury range)
Monthly Revenue	₹35–40 Lakhs
Lead Acquisition Cost	₹4,300+
Key Challenges	Fake leads, high rent, ad waste, poor conversion

📈 Results After NexaaBuild

Metric	Value
Verified Leads/Month	14–16
Conversion Rate	19% (~3 clients/month)
Avg. Project Size	₹8–9 Lakhs
Monthly Revenue (From NexaaBuild)	₹24–27 Lakhs
Additional Visibility	Referrals via architects & designers
CAC	₹2,800 (↓ by 35%)

Insight: Verified NexaaBuild leads now contribute ₹2.8–3.2 Cr/year out of the total revenue, a direct impact of Verified lead generation.

Additional Insight: Why 82% Leads Don’t Convert

According to industry benchmarks for home improvement & interiors:

❗ Up to 82% of enquiries never convert — even after initial contact.

Why?

❌ No budget clarity from the client
❌ Wrong timing (not ready to start)
❌ Just exploring, not buying
❌ Lack of follow-up system
❌ No trust or brand credibility

🧠 SALT Kitchen faced this too — with 60+ leads monthly, but only 2 real buyers.

✅ How NexaaBuild Solves This:

🎯 Sends only verified buyers — budget, location, timeline pre-screened
🔄 CRM ensures follow-up and reminders
🏆 Brand verification builds trust instantly
📈 Higher conversion means more revenue with less chasing

Comparison: Traditional Process vs NexaaBuild Process

Stage	Step 1: Traditional Process	Step 2: NexaaBuild Process
1. Lead Generation	Run ads on Instagram/Google, wait for walk-ins, or hope SEO brings traffic	Verified project enquiries from buyers actively looking for kitchens/wardrobes
2. Lead Quality	50–60 enquiries/month, but mostly fake/incomplete/low intent	14–16 high-quality, filtered leads/month with budget + timeline
3. Response Handling	Manual DMs, calls, and WhatsApp with no structure	All leads organized in a CRM dashboard with follow-up reminders
4. Time Spent	4–5 hours/day wasted chasing unqualified leads	Focused sales effort only on serious buyers
5. Conversion Rate	~3% (1–2 conversions out of 60 leads)	19% (1 in every 5 qualified leads closes)
6. Project Size	₹1.5–3 Lakhs average, mostly budget-conscious clients	₹7–10 Lakhs average, mid-to-high ticket customers
7. Sales Confidence	Low — because sales team faces rejection from uninterested or unfit clients	High — buyers are ready to buy, making team confident and motivated
8. Designer Access	Limited to showroom walk-ins or personal contacts	Regular referrals from verified architects & interior designers
9. Marketing Spend	₹40K–₹60K/month on ads with no ROI tracking	Zero extra ad spend — NexaaBuild brings in leads organically
10. Growth Potential	Plateaus after a point — leads dry up without constant ad spend	Scalable and consistent — pipeline of verified buyers expands with better service ratings

Implementation Plan

Phase 1 – Smart Setup

Verified NexaaBuild profile with SKUs & luxury tag
Location targeting enabled for NCR luxury zones

Phase 2 – Lead Funnel

14–16 verified leads/month from serious buyers
Dashboard-trained sales team for faster conversion
Feedback loop added to refine pitch per lead type

🚧 Challenges Overcome:

Breaking reliance on walk-ins
Upgrading CRM habits internally
Aligning team mindset with performance metrics

Replace fake/low-intent leads with verified project enquiries, grow revenue without increasing ad spend, and build brand with professionals.

✅ Fact 1: Conversion Rate jumped from 3% → 19%, resulting in faster, more confident closings.

✅ Fact 2: Revenue jump of ₹15–18 Lakhs/month, all from NexaaBuild-generated leads.

Watch What Mr. Rohit Sharma (Director, SALT Kitchen) Says:

🔗 Click here to watch the video testimonial
“Real clients, real projects. NexaaBuild delivers the kind of business we want.”
— Rohit Sharma, SALT Kitchen

FAQs❓

1. How is NexaaBuild different from SEO or ads?
It gives you ready-to-talk project leads — not impressions or clicks.

2. Can I stop depending on walk-ins?
Yes. SALT Kitchen now works mostly on verified digital leads.

3. Will I get interior designer or architect enquiries too?
Yes. 3 B2B tie-ups came through NexaaBuild referrals.

4. Do I need to hire a digital agency for this?
Not at all. NexaaBuild handles the traffic and brings buyers to you.

5. How soon can I expect leads?
Most partners see verified leads in 7–10 days post-verification.

Still Chasing Leads That Don’t Convert?

Is your showroom, SEO, or Instagram not giving the revenue or profitability you truly deserve?

✅ Let us help you find the leaks in your sales funnel
✅ And plug them with verified, high-ticket leads

📞 Click here to connect with us — and start closing real projects, not chasing fake enquiries.
👉 Get Verified on NexaaBuild Now

How SALT Kitchen Reduced Fake Leads and Increased Conversions 6X — While Slashing Marketing Costs